It’s getting kids to eat what parents serve that causes so many problems.

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DINA ROSE, PhD is a sociologist, parent educator and feeding expert empowering parents to raise kids who eat right.
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Dinner Together Building Healthy Families One Meal at a Time.

Food Politics Marion Nestle's intelligent take on the politics of food and nutrition.

Fooducate Like Having a Dietician on Speed dial.

Hoboken Family Alliance A terrific resource for people living in the great city of Hoboken, NJ.

The Lunch Tray Everything you need to know about improving school lunches.

Parent Hacks Forehead-Smackingly Smart Tips

Raise Healthy Eaters One of the best blogs (other than my own) for learning to raise healthy eaters.

Real Mom Nutrition Tales from the Trenches. Advice for the Real World. From a mom-nutritionist who knows!

Stay and Play The best indoor playspace on the East Coast. Oh yeah, and it happens to be owned by my brother.

weelicious Great Recipes for Kids 

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Tuesday
Sep042012

There's Good Stuff Inside (And kids still like it.)

It's back to school time and there's a lot of advice for parents on providing healthy foods. 

Providing healthy foods is a good goal, and it's one I support—wholeheartedly.  But you know me, so you know I have some unusual advice: Don't get hung up on nutrition.

Kids don't eat nutrients.  They eat food. And your kids develop eating habits based on their eating experiences—taste, texture, aroma, appearance, and temperature—not on the nutrients they secretly swallow.

Pay too much attention to nutrients and you're likely to overlook habits. Shape habits, however, and you'll get nutrition right.

If ever there was a good example of "nutrition-think" gone wrong it's Kashi's new "kid-friendly" foods.

  1. It looks like a soft cookie.  
  2. Their ad says it tastes like banana bread.
  3. But Kashi wants yout to look at this Banana Chocolate Chip Soft n' Chewy and see fruits and vegetables.

If you were looking at this ad online you would be able to look through a magifying glass to see the fruits and vegetables inside.

There's Good Stuff Inside is great marketing logic.

I'm not going to argue that Kashi's TLC Soft 'n Chewy Banana Chocolate Chip isn't a good bar, as bars go.  And it's certainly more nutritious than a couple of Oreos.  But this stuff doesn't matter.

If your children like Kashi's Soft 'n Chewy bars let them eat them. But give your kids these bars as a cookie substitute, and as frequently as you serve cookies. 

You can "health-ify" a a sweet/treat food but that doesn't mean you should serve it more frequently. Here's why:

1) Eating a sweet/treat food that is secretly stocked with fruits and vegetables doesn't provide the same nutrition as eating real fruits and vegetables and it will never teach your kids to like actual fruits and vegetables.

2) "Healthy" sweets and treats can actually make it harder for you to teach your kids to eat actual fruits and vegetables. "Why eat an apple if the cookie has apple in it?" Read Cookies and the Cycle of Guilty Eating.

3) Give your kids "healthy" sweets/treats more often than you normally would and you'll teach your kids to eat sweets/treats more often than they should.  And healthy eating is all about proportion.

4) Banana Chocolate Chip will send your kids' taste buds towards cookies and away from fruits and vegetables.

Three behaviors translate everything you need to know about nutrition into behavior.  Behavior is the key to healthy eating habits. 

  • Proportion: Eating more fresh, natural (truly healthy) foods than moderately healthy foods like crackers. And of course, more than sweets and treats.
  • Variety: Eating a range of foods from day to day.
  • Moderation: Eating when you're hungry and stopping when you're full (and not eating when you're bored sad or lonely).

Any time you use "nutrition-think" to mess with proportion, variety and/or moderation—like Kashi wants you to do, "Hey, you can give this to your kids as often as you want because it's got good stuff inside,"— you're messing with your kids' habits.

And any time you give your kids something because it's "kid-friendly" you're messing with their minds. Read "Kid-friendly" is a killer.

Don't get sucked in by a food company's "nutrition-think," and you'll be more likely to teach your kids the habits they need for a lifetime of healthy eating.

~Changing the conversation from nutrition to habits.~

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Reader Comments (1)

You always hit the nail on the head. Thought of you today as we had annual physicals though.... very interesting outcome: our older child "isn't gaining as much weight as the per would like". Hmmm. A high class problem, in some ways.... but a quandary for me in another. As a mom who prides myself on providing my family with a vast array of colorful, healthful meals I found myself at the supermarket weighing his request for a store-bought cake. I have no ideas what was in the cake with the bright frosting, but I am pretty much guarantee, it wasn't what I put in my homemade cakes.... Still, after the encouragement to have him gain weight made me almost cave-- and I probably would have then encouraged him to eat the while darn thing. Good reminder to take a step back, regroup and figure this challenge out.... but using the REAL foods my children have been brought up enjoying. Stay tuned-- and you keep the fab posts coming! Always enjoy reading your expertise.

September 4, 2012 | Unregistered Commentereila

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