Have you heard about Grapple?
My husband and I ran across Grapples in the store yesterday. Imagine an apple crossed with a grape Pixy Stix. Yum.
Turning a natural food into a processed food. That's value added!
Are they nuts?
The website touts:
- The newest thing in apples.
- Eating healthy has never been this much fun!
- Apples are a fantastic snack. Grapes are a wonderful snack. Try a Grāpple® brand apple today, and enjoy the best of both of them in one!
- A relaxing bathing process prepares our apples for you or your kids.
More from their website: Q) Why does it say ‘Natural and Artificial Flavor’ ?
A) Our main flavor ingredient is the same synthesized grape flavoring agent used in 100’s of other retail food items. Because it is not feasible for us to ‘crush all of the flavor’ we would need from grapes themselves, we are forced to say ‘Natural and Artificial Flavor’. The grape flavoring is the same that you would get out of Mother Nature’s grapes themselves.
It's tempting to get outraged. Believe me, that's where I went first. But when you think about it...
Is this any different than fortifying grape juice with Vitamin C (so manufacturers can say it's more than sugar water)?
APPLE JUICE, AND GRAPE JUICE (WATER, JUICE CONCENTRATES), AND LESS THAN 0.5% OF NATURAL FLAVORS, ASCORBIC ACID (VITAMIN C), CITRIC ACID
Actually, Grapples might even be better than juice.
From a habits perspective, a juice habit is likely to lead to a soda habit. A Grapple habit would lead to an apple habit.
~Changing the conversation from nutrition to habits.~